Skilled NursingCMS verified

Latta Road Nursing Home East

2102 Latta Road, Rochester, NY 14612 · Monroe County

Latta Road Nursing Home East Learn about Hurlbut Care Communities Rochester New York nursing home. Offers comprehensive quality care assisted living nursing & rehabilitation.

2.0CMS overall rating(585) 225-0920 Visit website ↗

Fair

Haven Scout Score

Our composite of CMS ratings, staffing, and safety. This community rates fair.

Photos via google places, facility website.

Availability outlook● Fills quickly

Typically 92% full (37 of 40 beds occupied on an average day).

If this community is on your shortlist, checking current openings sooner rather than later genuinely matters here.

Source: federal census data (average daily residents vs. certified beds, CMS Care Compare). Confirm current openings with an advisor — availability changes weekly.

Our evaluation

An honest, data-grounded look at this community — every claim is drawn from public inspection data.

A below-average federal rating — worth a careful look in Rochester

Latta Road Nursing Home East is a for-profit skilled nursing facility in Rochester, NY, with 40 certified beds and an average of about 37 residents per day. It operates as part of the Hurlbut Care network.

Medicare rates it 2 out of 5 stars overall — below the national average of about 3 stars. Component ratings: 3/5 on health inspections, 2/5 on staffing, 1/5 on quality measures.

Staff provide about 3.63 total nurse hours per resident each day (0.42 of them from registered nurses), below the national benchmark of roughly 3.9 hours. Annual nursing-staff turnover is about 55.8%, higher than the ~52% national average. On the safety record, CMS notes 6 health deficiencies at its most recent standard survey, and 1 federal fine totaling $8,979 in the recent record.

Strengths

✓Full sprinkler system
✓Active resident & family council

Things to ask about

•Below-average 2-star overall CMS rating
•Below-average nurse staffing (3.63 hrs/resident/day)

Best for: Families considering this community should tour in person, request the latest survey, and weigh it against higher-rated Rochester options — our advisors can help you compare.

At a glance

Certified beds: 40
Avg. residents/day: 37
Ownership: For profit - Individual
Part of a chain: Hurlbut Care
Continuing care: No
CMS provider #: 335618

Federal quality ratings

From the U.S. Centers for Medicare & Medicaid Services (CMS), on a 1–5 star scale.

Overall rating

Health inspections

Staffing

Quality measures

Pricing & cost

We publish transparent estimates and verify exact pricing on request. No surprises.

Level of care	Monthly cost	Source
Skilled Nursing	$12,580–$15,390/mo (median $13,620)	Local market estimate

2024–2026 published survey medians, state median adjusted to local Rochester prices (BEA regional price parities). Request a quote for exact pricing. Range spans semi-private to private rooms. How we estimate costs

Request exact pricing for Latta Road Nursing Home East →

Staffing & care

More nursing time per resident — and lower turnover — generally means more attentive care.

Total nurse hrs / resident / day: 3.63; National avg ≈ 3.9
RN hrs / resident / day: 0.42; National avg ≈ 0.75
Nursing staff turnover: 55.8%; National avg ≈ 52%

Safety & inspection record

Federal inspectors survey nursing homes roughly once a year. Here's the latest on file.

Health deficiencies (last survey): 6
Federal fines: 1 ($8,979)
Total penalties: 1
Last standard survey: 2025-04-18
Sprinkler system: Yes
Resident & family council: Resident

What inspectors found

The most recent findings from federal health inspections (17 citations on record — showing the latest 8). Every nursing home is inspected roughly once a year; most receive some citations.

2025-04-18Severity D — potential for harmResident Rights Deficiencies

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

2025-04-18Severity D — potential for harmQuality of Life and Care Deficiencies

Provide care and assistance to perform activities of daily living for any resident who is unable.

2025-04-18Severity D — potential for harmQuality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

2025-04-18Severity D — potential for harmQuality of Life and Care Deficiencies

Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed …

2025-04-18Severity D — potential for harmNutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

2025-04-18Severity D — potential for harmInfection Control Deficiencies

Provide and implement an infection prevention and control program.

2025-01-17Severity D — potential for harmFrom a complaintNursing and Physician Services Deficiencies

Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining.

2025-01-16Severity G — actual harmFrom a complaintNutrition and Dietary Deficiencies

Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.

Severity uses the CMS scope/severity scale: D–F = potential for harm, G–I = actual harm, J–L = immediate jeopardy. Source: CMS Care Compare health citations; data as of the latest federal release. Discuss any finding directly with the community on a tour.

Penalty history

Federal fines and Medicare/Medicaid payment denials on record.

Date	Type	Amount
2025-01-16	Fine	$8,979

Services & amenities

✓ Full automatic sprinkler system
✓ Medicare & Medicaid certified
✓ 24-hour licensed nursing
✓ On-site rehabilitation therapy
✓ Rehabilitation services
✓ Restaurant-style dining
✓ Housekeeping & laundry
✓ Library
✓ Private rooms available
✓ 24-hour staff

Location

2102 Latta Road, Rochester, NY

Monday: 9:00 AM – 5:00 PM
Tuesday: 9:00 AM – 5:00 PM
Wednesday: 9:00 AM – 5:00 PM
Thursday: 9:00 AM – 5:00 PM
Friday: 9:00 AM – 5:00 PM
Saturday: 9:00 AM – 5:00 PM
Sunday: 9:00 AM – 5:00 PM

Reviews & reputation

We aggregate ratings across Google, Yelp, and verified families — and link back to every source so you can read more.

Google

4.1

15 reviews →

Verified family reviews

No verified family reviews yet for Latta Road Nursing Home East.

Have a loved one here, or recently toured? Help other families by sharing your experience — we verify every review before it's published.

Talk to an advisor about this community

Common questions about Latta Road Nursing Home East

How much does Latta Road Nursing Home East cost?

Latta Road Nursing Home East does not publish exact rates. Comparable skilled nursing in the Rochester, NY area typically runs $12,580–$15,390 per month (median $13,620, based on published survey medians adjusted for local prices). A Haven advisor can confirm current pricing for free.

What is Latta Road Nursing Home East's Medicare rating?

Medicare (CMS) rates Latta Road Nursing Home East 2 out of 5 stars overall, including 3/5 for health inspections, 2/5 for staffing, 1/5 for quality measures. The national average is about 3 stars.

How is the staffing at Latta Road Nursing Home East?

Staff provide about 3.63 total nurse hours per resident per day (national benchmark ≈ 3.9), and annual nursing-staff turnover is about 55.8% (national average ≈ 52%). These figures are reported to the federal government and updated regularly.

What did inspectors find at Latta Road Nursing Home East?

Latta Road Nursing Home East has 17 health citations on its recent federal inspection record (last standard survey: 2025-04-18). The full citation-by-citation detail, with severity levels, is published on this page.

Does Latta Road Nursing Home East have availability?

Typically 92% full (37 of 40 beds occupied on an average day). Availability changes weekly — a Haven advisor can confirm current openings at no cost.

What types of care does Latta Road Nursing Home East offer?

Latta Road Nursing Home East in Rochester, NY offers skilled nursing and is licensed for 40 beds.

The best time to decide is before a crisis decides for you

Most families start this search after a fall, a hospital stay, or a caregiver reaching a breaking point — and end up choosing from whatever has a bed open that week. Families who plan even a few weeks ahead get to choose on quality, fit, and price instead of availability alone.

Move-ins take time: assessments, paperwork, and preparation typically run 2–6 weeks in Rochester.
The best communities fill first: top-rated communities often run a waitlist — touring early holds your place in line.
Touring costs nothing and commits you to nothing — but it turns a future emergency into a calm, informed choice.

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Your next steps — this week

1
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Check the inspection record and staffing data on this page against your loved one's needs.
2
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Request current rates for Latta Road Nursing Home East — takes one minute, answered same day.
3
Tour 2–3 communities
Compare this community against two alternatives. Ask about staff turnover, all-in monthly cost, and care-plan changes.
4
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