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Skilled NursingCMS verified

Laurel Bay Health & Rehabilitation Center

32 Laurel Avenue, Keansburg, NJ 07734 · Monmouth County

Ariel Bay Rehabilitation and Healthcare in Keansburg, NJ provides compassionate sub-acute rehabilitation, skilled nursing, long-term care, and cardiopulmonary services on the Jersey Shore

1.0CMS overall rating(732) 787-8100Visit website ↗
41
Fair
Haven Scout Score
Our composite of CMS ratings, staffing, and safety. This community rates fair.
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Photos via google places, facility website.

Availability outlookUsually has openings

Typically 69% full — availability is generally good.

Source: federal census data (average daily residents vs. certified beds, CMS Care Compare). Confirm current openings with an advisor — availability changes weekly.

Our evaluation

An honest, data-grounded look at this community — every claim is drawn from public inspection data.

A low federal rating — review the details closely

Laurel Bay Health & Rehabilitation Center is a for-profit skilled nursing facility in Keansburg, NJ, with 123 certified beds and an average of about 85 residents per day.

Medicare rates it 1 out of 5 stars overall — below the national average of about 3 stars. Component ratings: 1/5 on health inspections, 4/5 on staffing, 3/5 on quality measures.

Staff provide about 3.33 total nurse hours per resident each day (0.42 of them from registered nurses), below the national benchmark of roughly 3.9 hours. Annual nursing-staff turnover is about 29.1%, better than the ~52% national average — a sign of staffing stability. On the safety record, CMS notes 15 health deficiencies at its most recent standard survey, and 1 federal fine totaling $15,873 in the recent record.

Strengths

  • Low staff turnover (continuity of care)
  • Full sprinkler system
  • Active resident & family council

Things to ask about

  • Below-average 1-star overall CMS rating
  • Below-average health-inspection rating
  • Below-average nurse staffing (3.33 hrs/resident/day)
  • 15 deficiencies at last survey
Best for: Families considering this community should tour in person, request the latest survey, and weigh it against higher-rated Keansburg options — our advisors can help you compare.

At a glance

Certified beds
123
Avg. residents/day
85
Ownership
For profit - Corporation
Part of a chain
Independent
Continuing care
No
CMS provider #
315437

Federal quality ratings

From the U.S. Centers for Medicare & Medicaid Services (CMS), on a 1–5 star scale.

Overall rating
Health inspections
Staffing
Quality measures

Pricing & cost

We publish transparent estimates and verify exact pricing on request. No surprises.

Level of careMonthly costSource
Skilled Nursing$12,170–$16,340/mo (median $13,830)Local market estimate

2024–2026 published survey medians, state median adjusted to local Lakewood prices (BEA regional price parities). Request a quote for exact pricing. Range spans semi-private to private rooms. How we estimate costs

Request exact pricing for Laurel Bay Health & Rehabilitation Center

Staffing & care

More nursing time per resident — and lower turnover — generally means more attentive care.

Total nurse hrs / resident / day
3.33
National avg ≈ 3.9
RN hrs / resident / day
0.42
National avg ≈ 0.75
Nursing staff turnover
29.1%
National avg ≈ 52%

Safety & inspection record

Federal inspectors survey nursing homes roughly once a year. Here's the latest on file.

Health deficiencies (last survey)
15
Federal fines
1 ($15,873)
Total penalties
1
Last standard survey
2025-01-07
Sprinkler system
Yes
Resident & family council
Resident

What inspectors found

The most recent findings from federal health inspections (22 citations on record — showing the latest 8). Every nursing home is inspected roughly once a year; most receive some citations.

2025-07-03Severity J — immediate jeopardyFrom a complaintQuality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

2025-07-03Severity E — potential for harmFrom a complaintResident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

2025-07-03Severity D — potential for harmFrom a complaintResident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

2025-01-07Severity F — potential for harmNutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

2025-01-07Severity F — potential for harmEnvironmental Deficiencies

Make sure that a working call system is available in each resident's bathroom and bathing area.

2025-01-07Severity E — potential for harmResident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

2025-01-07Severity D — potential for harmResident Rights Deficiencies

Reasonably accommodate the needs and preferences of each resident.

2025-01-07Severity D — potential for harmResident Assessment and Care Planning Deficiencies

Ensure each resident receives an accurate assessment.

Severity uses the CMS scope/severity scale: D–F = potential for harm, G–I = actual harm, J–L = immediate jeopardy. Source: CMS Care Compare health citations; data as of the latest federal release. Discuss any finding directly with the community on a tour.

Penalty history

Federal fines and Medicare/Medicaid payment denials on record.

DateTypeAmount
2025-07-03Fine$15,873

Services & amenities

  • Full automatic sprinkler system
  • Medicare & Medicaid certified
  • 24-hour licensed nursing
  • On-site rehabilitation therapy
  • Rehabilitation services
  • Wellness programs
  • Library
  • 24/7 staff

Location

32 Laurel Avenue, Keansburg, NJ

  • Monday: Open 24 hours
  • Tuesday: Open 24 hours
  • Wednesday: Open 24 hours
  • Thursday: Open 24 hours
  • Friday: Open 24 hours
  • Saturday: Open 24 hours
  • Sunday: Open 24 hours

Reviews & reputation

We aggregate ratings across Google, Yelp, and verified families — and link back to every source so you can read more.

Verified family reviews

No verified family reviews yet for Laurel Bay Health & Rehabilitation Center.

Have a loved one here, or recently toured? Help other families by sharing your experience — we verify every review before it's published.

Talk to an advisor about this community

Common questions about Laurel Bay Health & Rehabilitation Center

How much does Laurel Bay Health & Rehabilitation Center cost?

Laurel Bay Health & Rehabilitation Center does not publish exact rates. Comparable skilled nursing in the Keansburg, NJ area typically runs $12,170–$16,340 per month (median $13,830, based on published survey medians adjusted for local prices). A Haven advisor can confirm current pricing for free.

What is Laurel Bay Health & Rehabilitation Center's Medicare rating?

Medicare (CMS) rates Laurel Bay Health & Rehabilitation Center 1 out of 5 stars overall, including 1/5 for health inspections, 4/5 for staffing, 3/5 for quality measures. The national average is about 3 stars.

How is the staffing at Laurel Bay Health & Rehabilitation Center?

Staff provide about 3.33 total nurse hours per resident per day (national benchmark ≈ 3.9), and annual nursing-staff turnover is about 29.1% (national average ≈ 52%). These figures are reported to the federal government and updated regularly.

What did inspectors find at Laurel Bay Health & Rehabilitation Center?

Laurel Bay Health & Rehabilitation Center has 22 health citations on its recent federal inspection record (last standard survey: 2025-01-07). The full citation-by-citation detail, with severity levels, is published on this page.

Does Laurel Bay Health & Rehabilitation Center have availability?

Typically 69% full — availability is generally good. Availability changes weekly — a Haven advisor can confirm current openings at no cost.

What types of care does Laurel Bay Health & Rehabilitation Center offer?

Laurel Bay Health & Rehabilitation Center in Keansburg, NJ offers skilled nursing and is licensed for 123 beds.

The best time to decide is before a crisis decides for you

Most families start this search after a fall, a hospital stay, or a caregiver reaching a breaking point — and end up choosing from whatever has a bed open that week. Families who plan even a few weeks ahead get to choose on quality, fit, and price instead of availability alone.

  • Move-ins take time: assessments, paperwork, and preparation typically run 2–6 weeks in Lakewood.
  • The best communities fill first: top-rated communities often run a waitlist — touring early holds your place in line.
  • Touring costs nothing and commits you to nothing — but it turns a future emergency into a calm, informed choice.

Your next steps — this week

  1. 1
    Confirm the fit
    Check the inspection record and staffing data on this page against your loved one's needs.
  2. 2
    Get exact pricing & availability
    Request current rates for Laurel Bay Health & Rehabilitation Center — takes one minute, answered same day.
  3. 3
    Tour 2–3 communities
    Compare this community against two alternatives. Ask about staff turnover, all-in monthly cost, and care-plan changes.
  4. 4
    Hold a spot
    Most communities hold a residence with a small refundable deposit while you decide.
Data sources:CMS verifiedGoogleOfficial website

Last verified 2026-07-06. We refresh inspection data monthly and reviews continuously.

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